As far as I can tell, there are three leading candidates, which I've list below in no particular order:
|Ratatouille - guilty of "Let's do this thing!"|
|Harry Potter and the Goblet of Fire -|
guilty of "Everything's going to change now, isn't it?"
|The Sorcerer's Apprentice - guilty of "Let's end this!"|
I can just see the script writers shaking their heads in despair (hopefully they don't think of these lines themselves), as the 'suits' tell them to squeeze them into the script somewhere. No doubt with the aid of various graphs and charts and statistics, that show how much effect they have on the 'mindless' public when viewing the trailer or even the film itself.
The problem with these lines, is that they scream: “This is here for maximum effect in the trailer, or cheap dramatic effect in the film!” (with plenty of exclamation marks). While it could be argued that they work from a marketing perspective in the trailers, I can't help feeling that they detract from the film overall. Mainly because they jarringly take you out of the story and characters because they don't feel natural.
Hopefully this trend will end soon, as it becomes over-used. Unfortunately, I can't help thinking that the executives are already on the lookout for the next trailer-bait catchphrase...
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